The statewide campaign to reduce Impaired Driving will include radio spots, posters and billboards in Wyoming's 6 highest risk counties. (Image courtesy of the Governor's Council on Impaired Driving)
OFFICE OF GOVERNOR MATT MEAD
Governor Announces Statewide Anti-Impaired Driving Campaign
“The new multimedia campaign is hard hitting and specific to Wyoming,” said Governor Mead. “It will address the devastating emotional losses caused by drunk driving. The takeaway message will be clear: Don’t drive drunk.” The campaign stresses the individual, life-changing consequences of getting a DUI.
“Many of the accidents on our highways could have been prevented if people did not drink and drive. This media campaign is necessary to remind us of what too many Wyoming families know firsthand - there is a tremendous toll when you drive while impaired,” Governor Mead said. “I thank the members of the Impaired Driving Council for their work putting this together and for helping to save lives.”
The Governor’s Council on Impaired Driving will measure its success against benchmarks on an annual basis and make any necessary changes to the media approach. “Although Wyoming has made progress since the Governor’s Council was formed, the Cowboy State’s DUI fatalities are still significantly higher than the national average, when adjusted for population,” said Rich Adriaens, Sheridan Police Chief and Co-Chair of the Governor’s Council. “In 2012, Wyoming had 954 alcohol-related crashes – 391 of those resulted in injuries and 41people died.”
The Governor’s Council on Impaired Driving is led by Co-Chairs Rich Adriaens and Mike Blonigen, Natrona County District Attorney. Nearly two dozen concerned citizens from law enforcement, the Judiciary, Tribal representatives and others concerned about the problem participate in this Council.
For more information, and copies of Wyoming’s new media campaign, visit http://www.wygcid.org.